Regional Languages in Today’s Marketing World

According to a FICCI-EY Media and Entertainment Sector Research released on March 26, Regional Languages will make up 60% of television consumption in 2025 from around 55% in 2020 and around 50% of streaming video consumption from 30% in 2019. This reflects how regional media consumption is at par with the other languages of content consumption, primarily Hindi or English, when we discuss it with respect to India.

Why is there a need for brands to practice Regional Content Marketing?

Marketing ethos states that customers join brand communities for a variety of reasons, all of which might benefit the brand in the long run. Consumers not only identify with the brand but also with how they want to be recognized by others in their community. Being a part of a community also fosters a sense of belonging, which boosts brand loyalty. Furthermore, some customers look for material, ideas, and guidance, while others conduct surveys and wish to share information. In short, regionally inclined content penetrates the audience’s heart and mind.

As consumers connect with the brand ideology, a feeling of community develops, leading to an emotional connection. As a result, a brand should cultivate relationships within a brand community in a planned and ongoing manner with the help of regionally connecting content.

Developing a Unique Brand Identity

English language content can be found mostly i.e., 80% of the time on the internet. It’s also worth noting that there aren’t many content marketing websites available in regional languages. There are no Content Marketing firms in India that provide material in regional languages. This is to say that there are no counterparts of some very few sites that generate regional content in India. Hence, the development of both generic and regional content helps a brand develop a specific audience connection in the regional market, thereby also tapping the overall consumer environment.

Regional Content Caters to Specific Target Audience

Be it print, broadcast, or radio, regional mediums of communication have a stronghold over the remotest locations in the country. Therefore, to reach the target audience, brands use strategies to harness regional content as a powerful tool for communicating the brand identity/product/services.

An added advantage for brands that are state or region-centric is that they can only choose to communicate in the regional language, enabling their message to reach the correct audience on a limited budget.

Hence, the balance of regional and generic content based on the brand’s marketing strategy can help it to succeed, thereby enhancing the brand visibility and image in both the national and regional markets.

Summing Up

Adding vernacular content to existing digital marketing strategy will usher in an era where there will be increased internet consumption, greater growth, better health, and an economic boost to the Indian economy. Hence, Localization of Content will enhance personal businesses, help tap into a larger audience, and in turn contribute towards the overall growth of the nation.

Language Services Bureau has a team of linguists from across the country that has expertise in translating any type of content . We employ human translators. This lets the text grab every nuance of the video to perfection. Language Services Bureau understands the specific subtitling requirement of your business and the target Language and ‌ connects you with the global audience and captures the National and International market in no time.

Know more about this service at Language Services Bureau